Heather Ould joined the staff of the NCATA in 2015 and currently serves as the Director of Operations.
In addition to her role with the NCATA, she has spent the majority of her career in and around collegiate athletics, higher education, and youth sports. As a consultant for over 10 years, she has expertise in strategic planning, market research, feasibility studies, and operational reviews within intercollegiate athletics. She has served in a consulting role for many of the nation’s sports professional associations including N4A, ICLA, NACDA, and the DII-ADA providing strategic planning and research. Throughout her career, she has helped colleges transition to new divisions, completed analysis for conference membership changes, and provided the insights to take significant steps in the history of an institution by starting athletics or adding sports.
Heather owns her own consulting firm and also works as a consultant with College Sports Solutions currently. Formerly, she was the Chief Operating Officer for Collegiate Consulting with oversight of daily operations in addition to her consulting role. Prior to Collegiate Consulting, Heather worked as the Consumer Insights Project Manager with Strottman International, a Youth and Family Marketing Agency.
Heather is a frequent lecturer in both undergraduate and graduate programs in sports management/administration. She holds a Bachelor of Education in Exercise and Sport Science from the University of Georgia (1999), and a Master of Education in Sport Administration from Georgia State University (2007).
Her passion for the sport of acrobatics and tumbling comes from a 15-year coaching background in gymnastics having coached young athletes that went on to compete collegiately in gymnastics at Brigham Young University, University of Michigan, University of Kentucky, and the University of Georgia including All-American Lindsey Cheek winner of the inaugural SEC Event Specialist of the Year in 2014. She is also a USA Gymnastics Artistic Gymnastics judge, professional member of USA Gymnastics and the Amatuer Athletic Union (AAU), and an NCATA official.